Date of visit: 3 Jul 2015 - Day 7 of Kagoshima trip (photo only)
If you are shochu lovers, you may have heard about shochu 3M. It stands for the initial letters of 3 premium shochu distillery, Moriizo, Mao, Murai.
Moriizo is a very famous shochu brand which all shochu lovers would know and want to try at least once in a life. It is called a premium shochu, not only because of the gourgeous fruity aroma and refreshing round flavor but also the unavairability and the premium price in the market. Only the way to get it with a listed price is to participate in a monthly ballot organized by the distillery, but what I know is it's very difficult to even participate in it because of the busy phone lines.
In fact, I have tried Moriizo long time ago at the time it was not so difficult to get before they are called 3M or phantom. In my memory, it was great but not that great to get it with a premium price for me....
Anyway, as it was located in Tarumizu City of Kagoshima prefecture and on the way to the airport from where I stayed, I decided to drop by though I knew they don't allow to view the distillery or sell anything there.
It was a cozy shop with many Moriizo bottles for display only and they gave me a leaflet telling how to participatein the ballot. The distillery was located behind the shop, so I walked down to take photo. The door of the distillery was open a bit, but it was closed as soon as I took the photo (bottom left). This was my 5 min experience at Moriizo.
I actually participated in the ballot for Jul cycle after went back to Tokyo and will see how the result.
Website: http://www.moriizou.jp/